Privacy Policy

At East Valley Midwifery, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or interact with us in any way.

Information We Collect

We collect the following types of personal information in order to provide you with the best care possible:

Personal Identifiable Information (PII): Name, address, phone number, email address, and emergency contact details.
Health Information: Medical history, pregnancy details, birth plan preferences, and other health-related information necessary for the provision of care.
Financial Information: Information related to billing and insurance, including payment methods, billing address, and insurance details.

How We Collect Information

We collect your personal information in the following ways:

Directly from you when you complete forms, communicate with us, or provide documents.
Through phone calls, emails, or in-person interactions during consultations or appointments.
Via our website when you fill out forms, request information, or make inquiries.

How We Use Your Information

We use your personal information to:

Provide midwifery services, including prenatal, delivery, and postpartum care.
Communicate with you about your care, appointments, and follow-up.
Process payments and insurance claims related to your care.
Ensure compliance with legal, regulatory, and health standards.
Respond to any inquiries or concerns you may have regarding our services.

Sharing Your Information

We do not sell, rent, or trade your personal information. However, we may share your information with:

Healthcare Providers: Other health professionals (e.g., obstetricians, pediatricians, specialists) involved in your care or referral.
Insurance Companies: For billing and insurance claims purposes.
Regulatory Agencies: As required by law, such as for health compliance or reporting purposes.
We will not disclose your personal information to any third parties without your consent, except as required or permitted by law.

Data Security

We take the security of your personal information seriously and implement reasonable safeguards to protect it. This includes physical, electronic, and administrative measures to protect against unauthorized access, use, or disclosure of your data.

Retention of Information

We retain your personal and health information for as long as necessary to provide our services, comply with legal requirements, and resolve any disputes. When your information is no longer needed, we will securely dispose of or anonymize it in accordance with applicable laws.

Your Rights and Choices

You have the following rights regarding your personal information:

Access: You can request a copy of the personal information we hold about you.
Correction: You can request corrections to any inaccurate or incomplete information.
Deletion: You can request that we delete your personal information, subject to certain exceptions.
Opt-out of Communications: You can opt-out of receiving marketing communications or other non-essential notifications.

To exercise these rights, please contact us at 480-567-9784.

Consent

By using our services, you consent to the collection, use, and disclosure of your personal information as outlined in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on our website with the updated effective date.

Notice Regarding Receiving Text Messages and How To Opt Out

At East Valley Midwifery, we strive to provide the best possible care by keeping you informed and up-to-date with important health information, appointment reminders, and relevant updates related to your care. As part of our commitment to patient communication, we may send you text messages, frequency may vary.

What You Can Expect

Appointment Reminders: Text messages to remind you of upcoming appointments and services related to your care.
Important Health Information: Texts regarding essential updates or reminders for your pregnancy, birth plan, and postpartum care.
General Communication: Updates on our practice, availability, or urgent messages that may require your attention.

Your Consent to Receive Text Messages

By providing us with your mobile phone number, you consent and opt-in to receiving text messages from us. These messages may be sent via automated systems (after your electronically opt-in via our website), but you will always have the option to opt in or opt out or reply to these messages.

Opt-Out Policy for Text Messaging

If you would like to stop receiving text messages from us, we respect your decision and provide a simple process to opt-out.

How to Opt Out of Text Messages

You can opt out of receiving text messages from us at any time by following these instructions:

Reply with STOP: Send the word “STOP” as a text message to the phone number from which you received our messages. After receiving your “STOP” request, we will immediately remove you from our text messaging list and you will no longer receive further text messages from us.
Contact Us Directly: If you prefer, you can also contact us directly at 480-567-9784 or info@eastvalleymidwifery.com to request removal from our text messaging system.

What Happens After Opting Out

Once you opt out, you will no longer receive promotional, appointment reminders, or other non-essential text messages from us. Please note that you may still receive critical messages related to your care, including emergency or urgent communication, via other means if necessary.

Message and Data Rates

Standard message and data rates may apply for text messaging. Please check with your mobile service provider for any fees that may apply.

Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

480-567-9784 or info@eastvalleymidwifery.com